Infographic: Who’s willing to go over the paywall?

Here’s a sneak peek at the Jan. 31 issue of Marketing The writing was on the wall for awhile now, but in 2013 much of the writing will be behind the wall. All four of Canada’s major English-language newspaper companies have committed to some sort of paywall, charging people to read content online. Some are […]

Here’s a sneak peek at the Jan. 31 issue of Marketing
The writing was on the wall for awhile now, but in 2013 much of the writing will be behind the wall.

All four of Canada’s major English-language newspaper companies have committed to some sort of paywall, charging people to read content online. Some are already in place, others are in the works.

It’s a fundamental shift that many have argued was inevitable once newspaper and magazine ad revenue started its precipitous slide nearly five years ago. Others will tell you the model will not work, arguing that content must be free and supported by advertising. So which is it?

Well, the experiments are ongoing and really just underway in Canada, but the turning point was clearly March 2011 when The New York Times put up its metered paywall. While critics still point to flaws in the Times plan, the speed toward charging for content online is picking up. Just last month, popular American political blogger Andrew Sullivan cause a stir when he announced his The Dish would separate from The Daily Beast and go ad-free, “suggesting” subscribers pay $19.99 to get behind the wall, starting in February. They could pay more if they want. Many did, and in two days The Daily Dish reportedly rang up more than $400,000 in subscription revenue, better than half of the revenue needed to run the blog for one year.

Here are a few of the noteworthy notes and numbers on digital contort consumption coming out from behind the wall.

Click to enlarge, or download the PDF.

Uncategorized Articles

The face of the Australian invasion

The hottest shop in Oz brings its overflowing trophy case to Toronto

The Best Names in Television

Four Bessie winners explain how to survive a career in television advertising

Branded Deluxe: The end of Asia’s logo-mania

‘Arrogant’ western brands may lose it all to a younger idea of luxury

Super Bowl ads less gender offensive, still lack minorities

Study uncovers industry's disparity in hiring practices in terms of race and gender

Editor’s Note: Our man in Austin

One intrepid reporter. A bottomless cup of coffee. Five days in an annual pilgrimage to the celebration of bright ideas in technology and business

Product of the Year 2015

Jury selected. Shopper approved. See the best new products available in stores

Brand Doctors: McDonald’s

McDonald's isn't having a great year. How much renovation does this brand need?

Getting Creative: Big data made beautiful

How Nike made 100,000 custom videos that kicked ass

Getting Creative: Ambitious baby wishes

There's more than the magic of childbirth behind Fisher-Price's new short film