Look At This: Mall-goers get an eyeful

October 10, 2012  |  Comments

The Opticians Council of Canada took an interactive video installation across the country as part of its “Love Your Eyes” campaign. Note the simple, effective use of the display: part video screen, part product display (kinda… the boxes were given away to those who interacted with the video projection).

Agency: My Loud Speaker
Art director: Jonathan Tsang
Copywriter: Matthew Tsang
Video production: Linetest Collective
Creative director: Tammy Tsang

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