Look At This: Mall-goers get an eyeful

The Opticians Council of Canada took an interactive video installation across the country as part of its “Love Your Eyes” campaign. Note the simple, effective use of the display: part video screen, part product display (kinda… the boxes were given away to those who interacted with the video projection). Agency: My Loud Speaker Art director: […]

The Opticians Council of Canada took an interactive video installation across the country as part of its “Love Your Eyes” campaign. Note the simple, effective use of the display: part video screen, part product display (kinda… the boxes were given away to those who interacted with the video projection).

Agency: My Loud Speaker
Art director: Jonathan Tsang
Copywriter: Matthew Tsang
Video production: Linetest Collective
Creative director: Tammy Tsang

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