Nike sells Umbro for $225 million

Nike has found a buyer for its Umbro brand, known for its soccer jerseys, in Iconix Brand Group. The clothing licensing company is purchasing Umbro for $225 million in cash. Nike, which is based in Beaverton, Ore., had announced in May that it planned to sell the Umbro and Cole Haan brands and concentrate instead […]

Nike has found a buyer for its Umbro brand, known for its soccer jerseys, in Iconix Brand Group. The clothing licensing company is purchasing Umbro for $225 million in cash.

Nike, which is based in Beaverton, Ore., had announced in May that it planned to sell the Umbro and Cole Haan brands and concentrate instead on its Jordan, Converse, Hurley and Nike brands.

Iconix will be adding Umbro to its 29 consumer brands, which include Candie’s, Danskin and Badgley Mischka. It’s the New York company’s second purchase from Nike. It bought the athletic clothing brand Starter in 2007.

Founded in 1924, Umbro carries soccer jerseys as well as shoes, jackets and other clothing. The brand has licensees in more than 100 countries, and has a “devout following,” said Iconix CEO Neil Cole.

The acquisition is expected to close by year’s end.

Uncategorized Articles

Super Bowl ads less gender offensive, still lack minorities

Study uncovers industry's disparity in hiring practices in terms of race and gender

Editor’s Note: Our man in Austin

One intrepid reporter. A bottomless cup of coffee. Five days in an annual pilgrimage to the celebration of bright ideas in technology and business

Product of the Year 2015

Jury selected. Shopper approved. See the best new products available in stores

Brand Doctors: McDonald’s

McDonald's isn't having a great year. How much renovation does this brand need?

Getting Creative: Big data made beautiful

How Nike made 100,000 custom videos that kicked ass

Getting Creative: Ambitious baby wishes

There's more than the magic of childbirth behind Fisher-Price's new short film

Get the most out of VR

Three companies who found new ways to make the virtual extraordinary

Giving marketers the inside edge

SPONSORED: In-app video from Flurry and its marketplace now available to Yahoo advertisers