SapientNitro announces new creative director

SapientNitro has named Michael Howatson its new executive creative director in Toronto. “Being the leader of the creative team at SapientNitro in Toronto represents a unique opportunity to do something special on an ongoing basis,” Howatson said in a press release. “Unlike almost anywhere else, the creative team here gets to harness the brute force […]

SapientNitro has named Michael Howatson its new executive creative director in Toronto.

Michael Howatson

“Being the leader of the creative team at SapientNitro in Toronto represents a unique opportunity to do something special on an ongoing basis,” Howatson said in a press release. “Unlike almost anywhere else, the creative team here gets to harness the brute force of what SapientNitro can bring to bear on the technology side and then creatively dream without limitation.”

The ECD role is a new position at the agency. SapientNitro says it created the role as part of the company’s commitment to improve its creative activities in North America and Toronto in particular – an office Howatson says is growing.

Howatson has more than 20 years of creative experience. In 2001, he was made creative director Flying Colour Group in Tokyo. Immediately before joining Sapient Nitro, he was at BlastRadius serving as an executive creative director.

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