SapientNitro announces new creative director

SapientNitro has named Michael Howatson its new executive creative director in Toronto. “Being the leader of the creative team at SapientNitro in Toronto represents a unique opportunity to do something special on an ongoing basis,” Howatson said in a press release. “Unlike almost anywhere else, the creative team here gets to harness the brute force […]

SapientNitro has named Michael Howatson its new executive creative director in Toronto.

Michael Howatson

“Being the leader of the creative team at SapientNitro in Toronto represents a unique opportunity to do something special on an ongoing basis,” Howatson said in a press release. “Unlike almost anywhere else, the creative team here gets to harness the brute force of what SapientNitro can bring to bear on the technology side and then creatively dream without limitation.”

The ECD role is a new position at the agency. SapientNitro says it created the role as part of the company’s commitment to improve its creative activities in North America and Toronto in particular – an office Howatson says is growing.

Howatson has more than 20 years of creative experience. In 2001, he was made creative director Flying Colour Group in Tokyo. Immediately before joining Sapient Nitro, he was at BlastRadius serving as an executive creative director.

Uncategorized Articles

Giving marketers the inside edge

SPONSORED: In-app video from Flurry and its marketplace now available to Yahoo advertisers

New Year, New You, New Opportunities

SPONSORED: Exchange Lab's Nikki Hawke on how brands can help consumers keep New Years resolutions

Multi-touch Attribution: How It Works & Why It Will Disrupt Media Buying

SPONSORED: AOL – Algorithmic modeling is essential for solid performance

Location is everything

Premium environments play a measurable role in online ad effectiveness

Search habits of highly successful shoppers

New study provides insights into connecting with mobile users on the path to purchase

Brands gain momentum with multi-screen program

SPONSORED: How to tell impactful stories through video and across multiple platforms

3 things you need to know before setting social engagement goals

SPONSORED: OLIVE MEDIA Important advice on how to look past the hype