Telus wants to put fans in the Canadian Football Hall of Fame with The Fan Cup, its replica of the Canadian Football League‘s Grey Cup to be built with fan input.
CFL fans who visit the Fan Cup tour at one of its approximately 100 stops will be able to put a penny in a slot machine, the Telus Penny Press, submitting their coins to be melted into the replica cup and likely stamped with their name.
“It’s the first time that we are really acknowledging the fans and it’s the first time in history that they are being honoured and inducted into the hall of fame. And, for a sports fan, that’s a pretty big deal,” said Dan Sorotschynski, director of marketing communications at Telus, which has been a CFL sponsor since 2010.
“It’s easy to partner with the CFL because we both strive for the same goal – we are all about putting our customer first and the CFL has built an organization around its fans.”
Sorotschynski said the project will try to accommodate as many names as possible through the tour stops or online at a dedicated site that was set to launch Friday. Telus is also set to contribute up to $50,000 – or $1 for every expected penny – to KidSport Canada.
GMR Marketing is handling the event marketing and other promotion (online, social sharing and media outreach), said Sorotschynski. The tour wraps up Nov. 25.
Fans will get their first chance to submit names on Saturday when the Grey Cup 100 Tour kicks off at the Montreal Alouettes versus BC Lions game in Vancouver Sept. 8.